STRATEGIC PLANING
One of the most critical pieces of building a successful company is having a solid plan for the future. Building your company’s road map will include understanding your goals and aspirations, acknowledging the uncertainties about the future, and constructing a decision-making platform to support your specific direction. There are many ways to accomplish this task including scenario planning and strategic choice modeling. Either of these methods can be customized to support your needs.
GROWTH STRATEGIES
Growing your company is about making choices – where to invest resources and, more importantly, where not to invest resources. Growth should support your business plan and accomplish goals set in place from your plan. At Morrison Morrell, we look at growth from several perspectives:

  • Balance Sheet Growth – Growing both side of the balance sheet can be critical to support needed growth, and can take different types of focus – loans, deposits, cross-sells, training and development, policies and procedures, etc.
  • Organic Growth – Growing within your current scope and leveraging existing opportunities can be efficient, expedient, and successful.
  • Revenue Enhancements - Develop revenue enhancements and expense reduction opportunities to increase bottom line impact.

Mergers:
If you can’t grow organically, you can look for merger opportunities. It’s critical to understand the art of a merger and not just the operations. Culture integration can be as important as account integration.
Human Resources
Human Resources:
  • Recruitment, Hiring and Onbording Support
  • Employee Relations and Performance Management
  • Job Description Review/Update and Recruitment Strategies
  • Employee Policies, Procedures and Disciplinary Actions
  • Management/Staff Coaching for Performance and Culture

Organizational Design:
Building your organization around its vision, mission, service promise and brand is critical to ensure future success. With more than 20 years of Walt Disney Company experience, we know what service excellence looks like and we know how to integrate quality throughout an organization.
BUSINESS LOANS
  • ​Term Loans
  • Lines of Credit
  • Unsecured
  • Equipment
  • Start-up
  • Working Capital
  • Bridge Loans
  • SBA 7A
  • Special Purpose: Cannabis
COMMERCIAL LOANS
  • Owner Occupied - Commercial Real Estate
  • Investment – Commercial Real Estate
  • Construction and Development
  • Fix and Flip
  • Land Acquisition
  • USDA
  • SBA 7A & 504
  • Agriculture/Farm Loans
  • Special Purpose: Apartment, Mini-Storage, Hotels, Churches, Gas Stations. Retail Centers, and more.
MORTGAGE LOANS
  • Fixed Rate
  • Adjustable Rate
  • FHA
  • VA
  • USDA
  • Home Equity
  • Jumbo Products
  • Mobile/Manufactured Homes
BUSINESS SERVICES DEVELOPMENT
We can help credit unions establish a successful business services program that generates revenue, diversifies the lending portfolio and builds community relationships. This includes lending and deposit relationships, policies and procedures, organizational design, and operations integration.
LEADERSHIP DEVELOPMENT
  • Mission, Vision, Purpose, Culture, and Values. Bernie’s forthcoming book “Shaping Markets” focuses on practical guidance for companies wanting to establish or revisit each of these core choices. As the financial services environment is rapidly changing, it may be an opportune time to reexamine the direction credit unions are embracing and “how” their mission/vision is accomplished. 
  • Strategy and Leadership. Building a strategy that can create sustainable competitive advantage is a key challenge for every credit union. It’s difficult to gain competitive advantage by doing the same activities as every other financial institution. The key is to place bets on capabilities that are unique and sustainable. Furthermore, even with a sound strategy, if the leadership competencies and behaviors throughout the organization do not support the strategy, it is unlikely to be successful. We have completed numerous client engagements on strategy and their associated leadership competencies.
  • Profitable, Organic Growth. Over the years, Bernie has worked with many leading firms on their growth strategy – Cisco, Seagate, Amgen, ResMed, Becton -Dickinson, GE, and many others. His book on organic growth received the “best book” award by the American Marketing Association in 2019. The methods he uses were derived from hundreds of client engagements conducted by his previous firm – Monitor Group. It is a very teachable and learnable methodology.
Presentation Skills – Enhance your delivery skills and improve your effectiveness when presenting to employees or members. With the guidance of a Master Trainer,  participants will learn how Adult Learning techniques can be used to generate excitement, dialogue and retention. From preparation to delivery, observation to debrief, you’ll receive “real time” developmental feedback that you can implement immediately.
TEAM DEVELOPMENT
  • Define Your Culture – Set a path for success as we engage your entire team on methods and skills to enhance morale, increase efficiencies, and build internal camaraderie.
  • Building Rapport and Trust - It’s a Conversation, Not an Interrogation! – A process for developing comfort and confidence with your member and paving the way for a long-term relationship.
  • Determining Member Needs - If You Don’t Ask, You’ll Never Know – Asking the right questions will help you to learn more about your member and uncover their unique needs.
  • Communicating Benefits - Get Personal!  It’s ok! – Provide product insights the member can relate to.  Paint a vivid picture of value with a laser focus.
  • Listening Skills – Show your clients that you’re “dialed In”  when you demonstrate solid Listening Skills.  Minimize mistakes, save time, nurture relationships and enhance your communications with co-workers, too!
  • Closing Skills - Ask for the Business!  You deserve it – and If you don’t ask, someone else will.  Explore a variety of methods to bring the client to a positive, buying outcome.
  • Referral Skills - Maximize Your Resources – Recognize and confirm Referral opportunities and take appropriate action.
  • Addressing Member Concerns - Get to the “Why” behind the “No” – When clients decline your recommendation, you can’t respond effectively unless you know their reasoning.  We’ll follow a process to gain clarity and respond to concerns and objections with confidence!
  • Feedback Skills (Employee Version) – Giving the gift that keeps on giving!  Foster open, respectful communications in the workplace and beyond!
Presentation Skills (Employee Version) – Enhance your delivery skills with the guidance of a Master Trainer.  From preparation, observation and debrief, you’ll receive “real time” developmental feedback that you can implement immediately.
COACHING
Progress Coaching:
Time compression, changing priorities, and lack of coaching tools and skills can be a roadblock to success. We've partnered with Progress Coaching to address these challenges and provide our clients with a system that teaches managers how to engage and develop better performance levels with specific coaching approaches and techniques.

Onsite Coaching and Development:
Our Master Trainer/Coach will work side-by-side with your managers/leaders to observe coaching approaches, provide specific, behavioral feedback, refine coaching skills and set them up for success. Managers/Leaders receive "real-time" feedback, as well as a development plan for continued improvement.
TRAIN-THE-TRAINER
A customized program designed for trainers of all skill levels. Whether you're looking to provide your entry-level trainer with Adult Learning basics, or a seasoned trainer with a fresh perspective and a "Trainer Tune-up," we've got the expertise to make it happen!
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A Master Trainer from Morrison Morrell will work closely with your trainers to identify areas of strength, as well as development opportunities through active observation, behavior modeling, specific feedback and an action plan for success.  With a primary focus on establishing and nurturing Adult Learning environments, your trainers will get a fresh perspective, customized curriculum, growth opportunities and a roadmap for continued development.