With decades of experience in the credit union industry, Michele and Jeff York always knew their passion for people and purpose would lead them to something more. They first met at The Walt Disney Company’s credit union, where they were introduced to the “Disney Way”—a philosophy that continues to shape their approach to leadership, service, and excellence.

Over the years, they built lasting relationships and earned a reputation for trust, innovation, and heart. Now, alongside their three amazing children—Taylor, Sydney, and Camren—and guided by the belief that “good things happen to good people,” they’re launching the next chapter: a consulting and talent development company focused on helping credit unions and businesses succeed.
For Michele and Jeff, this business isn’t just work—it’s personal. Built with longtime friends who share their values, the company is a family of skilled practitioners dedicated to making a difference. We care deeply about our clients, our communities, and each other. We bring passion, perspective, and a commitment to excellence into everything we do.
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Because when people thrive, businesses do too.

Why Morrison Morrell?

Patricia Ann Morrison and Mary Theresa Morrell were women of deep values—rooted in family, integrity, and tireless dedication. They showed up for others, led with loyalty, and lived with purpose. Their legacy shaped us, and now shapes our work. In honoring them, we strive to continue a tradition built on hard work, excellence, and doing what’s right—every single time.

Jeff and his mom: Patricia Ann Morrison

Michele and her grandmother: Mary Theresa Morrell